Zeiss – Retail Design

Zeiss commissioned Wubuki to develop a toolbox of fixtures for application across large consumer-electronics stores.

These locations by nature are high-density, so it was imperative to provide the brand with the necessary standout to lead the conversation, against its background of competing visual noise.

Encapsulated by highlights of Zeiss-blue the scientific, clean white provides a pure background allowing the products to shine.

By employing bold, dynamic forms in tandem with strong graphical elements, we amplified brand awareness and product features across busy retail environments.