Virtual Retail – Retail Design 

The software developers Virtual Retail commissioned the design of a retail space that would realistically showcase the scope and capabilities of their game-changing Virtual Reality (VR) software.

To that end, we designed a concept for a multi-brand retail space for running footwear and apparel. Alongside the visual language and materials palette, we also developed a toolbox of modular and adaptable fixtures that fulfilled the tangible requirements of a physical retail environment.

This concept was then transferred into VR to demonstrate how effectively their application enables cross-functional teams to collaborate in one immersive, customer-centric, data-driven platform.