PUMA  –  Pop-Up System

Puma requested the design of an extremely flexible, responsive, fast, and reusable pop-up system.

The creative team at Wubuki jumped at the challenge!

We developed a pop-up system with the flexibility to provide a wide variety of layouts, forms, footprints, fixtures, and aesthetics to support the full range of Puma’s product segments.

The pop-up system can be effectively and simply installed within Shop-in-Shop or tradeshow environments because it’s 100% free-standing and requires no hard fixings. Due to the system’s modular design, it can be scaled and configured to meet the need of any environment, and simply flat-packed and easily transported to any location.

When on-site, it only takes a pair of technicians two hours to assemble a complete 25m2 illuminated pop-up environment. Once disassembled, the components can be reused to assemble the same pop-up again, or as parts of a completely different pop-up configuration.