Armani Idole – Retail design

To celebrate the launch of the Armani’s latest fragrance we developed a range of devices to define mise-en-scène and encourage consumer interaction.

Presenting a clear narrative for this new fragrance, whilst retaining the fashion-house’s established spirit and ethos, was paramount.

Distinct focus was applied when establishing a range of solutions to encourage consumer testing and interaction with the fragrance. This was achieved through a combination of bespoke displays and unique gifting experiences.