Armani – Gifting Experience
Wubuki was tasked with producing luxury, but ultimately cost effective, packaging solutions to heighten the gifting and testing experience for Armani’s range of fragrances. Our study focused on the enhancment of standard miniature sample-testers, to align with brand values and fragrance lines.
To compensate for minute dimensional variations in the testers we employed a ‘split-skirt’ approach to the casings, which guaranteed quick assembly with a snug fit. The accompanying material ‘bands’ enable customers to attach the gifted fragrance to bags and other accessories. Research and analysis of a variety samples was undertaken to define corresponding materials which evoke the pure essence of each fragrance.
Our final response (not depicted) encased samples in metallic hues, complemented by textile bands with branded medallions and stones. Creating a gift that would not only be gladly accepted, but treasured.
